You can’t build a house unless you first have a firm foundation. That’s why we start with helping you identify (and remove) the limiting beliefs you have about sales that are undermining your success.

Now, if you’re thinking, “I don’t have any limiting beliefs!”, that’s a normal reaction – and also a short-sighted one.

Every sales professional has SOME limiting beliefs about sales – typically they are deeply rooted in your subconscious, blocking and sabotaging your success without you ever knowing how it’s happening.

We will help you find those limiting beliefs, tackle them and ultimately diffuse them so you can operate free and clear of anything that might self-sabotage your success.

Would you play chess by email (sending your opponent your next five moves and then wait for them to respond with their next five moves)?  

Of course not – your opponent would see your planned next steps, and then plan how to diffuse them.

Too many sales professionals make this same mistake with their prospecting communications – most notably, their emails.

We will show you how to make your communications more effective, decisive, and focused on moving the sales conversation forward. You will see quick positive results just from sharpening and clarifying your messaging.

It’s just crazy how so many sales professionals fall victim to all that pushy and ‘fake’ rapport-building nonsense that just about every sales program preaches.

We will show you a simple straightforward approach that establishes an authentic connection right from the start so prospects recognize you as someone who has their best interest in mind (and not just another ‘salesperson’).

How many times have you learned way too late in the sales process that the person you have been talking with has zero authority to make any kind of buying decision whatsoever?

We will teach you a painfully simple ‘tell’ that that sorts real decision-makers from the fake ones fast, so you spend less time chasing dead-ends and more time talking with people who can actually make buying commitments. 

You’ve surely heard the phrase ‘buyers are liars’; so how do make certain that your prospects are telling you the truth?

The key is knowing how to distinguish between a prospect’s real problems and their ‘false-flags’.

We’ll show you how to shift their focus away from excuses and get them to focus on the true value of what their desired outcome means for them (along with the cost of inaction), and do it in a way that doesn’t trigger their ‘false flags’. You’ll see a significant change in both the truthfulness and accuracy in the information your prospects start providing you.

If you find yourself facing the same set of objections over and over, it’s usually a sign you are not properly staging the sales conversation before you start your pitch.

Objections are the elephant in the room in every sales presentation – and they don’t go away if you simply ignore them.

We will show you an effective way to tame that elephant by diffusing most (and even sometimes all) a prospect’s objections BEFORE they bring them up, giving you signficantly greater control of the entire sales process.

NOTE: This strategy by itself has been directly responsible for helping more than 1,000 sales professionals instantly improve their pitch-to-close ratio by at least 35%.

You’ve had it drummed into your head for years: “The more the prospect says ‘yes’, the easier it is to close them.”

Hearing ‘no’ from a prospect is not failure – it is actually a highly-valuable step in the sales process.

You can get a lot farther with a prospect by letting them know that it’s ok to say ‘no’ – and that saying ‘no’ is actually a great answer.

We’ll show you how to embrace – even LOVE – when a prospect says ‘no’, and how that will actually convert more sales vs. when they are just nodding their head ‘yes’ along with you.

No, not THAT f-bomb. We’re talking about the word FAIR.

It’s a word prospects use to manipulate the sales conversation, typically when they feel backed into a corner (“The price is unfair,” or, “Those terms are not fair”.

The concept of fairness is fundamental to who we are as human beings; this is why it comes up so often in so many situations (not just in sales conversations).

Your prospects will blow up a deal if they feel they are not being treated fairly – and in fact they might actually take a lesser or less than optimal deal with a competitor just because they felt that other company treated them mofe fairly than you did.

We will show you how to effectively respond to a prospect who uses the ‘F-Bomb’ so you don’t lose a sale from it.

The fear of loss can distort your prospect’s perception so much that it can undermine the entire sales conversation.

Your prospects are thinking: “What will I lose if I buy?  What will I lose if I don’t buy?”

We’ll show you how to work through this successfully so you can help your prospects fully see and understand how their fears of loss should be properly influencing their decisions vs. allowing those fears to simply dictate their actions at the expense of obtaining a positive outcome for themselves.

This is a fantastic tool that will dramatically help you establish a collaborative relationship with your prospects right from the beginning and help avoid potential hiccups, roadblocks and last-minute “Columbo’s” (i.e. ‘just one more thing’) from derailing the sale later.

In fact, this is so simple you’ll wonder why in the world you never thought of it before yourself.

Let’s say your water heater goes out; the tank busted, there is no way to save it.

You call a local plumber who quotes you a price for a new water heater that includes free installation and a 10-year full replacement warranty.

Does the plumber need to spend weeks – or even months – building a relationship with you before you can decide whether or not you should buy a water heater from him?

Sounds silly, doesn’t it – You don’t want a relationship with the plumber – you want hot water NOW!

Well that’s how ridiculous YOU look to your prospects when you chase after them trying to ‘build a relationship’, hoping one day that relationship will motivate them to buy from you.

News Flash:  Your prospects don’t care about having a relationship with you. They only care about solving their problems.

Your prospects don’t need to talk with you several times to make a buying decision if they are convinced that you can solve their problem.

We will show you how to stop wasting time trying to build relationships with your prospects and instead how to position yourself so you become the obvious choice of who they should work with to solve their problem; you’ll see sales close much faster and with significantly greater ease.

Let’s face it – there will be times you will have to address a pricing question from a prospect.

We’ll show you how to pivot these monetary conversations to non-monetary terms so your prospect’s emotional responses are properly calibrated to their baseline objectives, helping them see that “cost” is not the same as ‘price’.

The sales professional who seeks growth advances faster than the sales professional who seeks accomplishment.

A reporter once asked Kobe Bryant: “There are players who love to win, and players who hate to lose… Which one are you?”

Kobe replied:  “I’m neither. I play to learn.”

Highly successful sales professionals know that if they are driven just by finanicial success they are vulnerable if and when they fail.

But when you’re driven by growth, nothing can hurt you… because every outcome makes you stronger.

This is the real secret of building scalable lasting results.

We will show you how to rapidly turn your mistakes, frustrations, and setbacks (and face it, we all have them) into your most explosive results; to finally transcend the fear that has been holding your sales ‘game’ hostage; and to become unshakable in the face of difficulty.

You’ve probably sat in a doctor’s office at least once in your life.

During your visit, the doctor asks you some simple straightforward questions:  Tell me about your diet. Are you exercising? Does it hurt when I do ‘this’? Any feelings of fatigue? And so on. It’s the only way the doctor can identify your real issue so he can then decide on a solution.

When your doctor prescribes a medication, or says you need an x-ray, or recommends surgery, it’s not a negotiation – it’s a fact-based information exchange where your doctor informs you of what she has found and how she’s going to fix it.

Does the doctor try to ‘close’ you? Do they coerce you to make a decision? Do they haggle over the price of the treatment? Do they use some kind of gimmick to get you to take action (schedule surgery now and I’ll throw in a set of steak knives!)?

Of course not. All that would be ridiculous.

Even more ridiculous is how so many sales professionals still try to use those very same tactics with their prospects and expect them to work.

We will show you how to properly frame sales conversations so your prospects see you as an advocate – a guide – an expert – a Trusted Advisor – who they can rely on to help them navigate to the right solution.

When you do this right, you will win more sales, at higher prices, with virtually zero competition – and your clients will thank you for letting them buy (this might be hard to believe right now, but it’s true).

NOTE: This simple technique on it’s own has been responsible for tens of millions of dollars in new sales for over a thousand sales professionals – and it’s extremely simple to learn and use.

Even if you successfully diffuse most buyer objections, sometimes one or two make their way to the closing round.

9 out of 10 buyer objections are false – they are usually just escape routes for prospects to give themselves so they can avoid telling you the truth of why they won’t buy.

When an objection does get lobbed at you, we’ll show you the right way to handle it so you keep the process moving forward.

We want to convey empathy to prospects because we’re trying to achieve reciprocity – we want empathy from prospects in return.

But are you in a good-faith selling situation with your prospect – or are you dealing with someone who has ill intentions against you?

Can you tell the difference?

We’ll show you the natural questions to ask your prospects to help immediately identify whether or not they are engaged in a good-faith discussion with you or if they are just wasting your time.

When a prospect feels trapped, they tend to say “yes” to your questions just because they don’t see another way to sneak out.

For example:  If you asked a prospect, “Does this look like something that would work for you?”, and if they said yes, every question you asked afterward makes the prospect feel they are being marched further and further into a commitment that they might not be ready to make yet.

As a result, the prospect becomes reluctant to share their problems/concerns with you (because they feel that everything that comes out of their mouth just reduces their autonomy over the situation).

We will show you how identify these false ‘yes’ answers and how to avoid forcing them into a corner so they give you a false yes.

Ever see someone get in really great shape (such as an actor training for a role), and then later see them return to their original shape (or sometimes worse)?

They did the work to get in shape – but they didn’t do the work to STAY in shape.

Learning new sales strategies without reinforcement leads to poor results. So a key part of the Revolution Selling Program is teaching you the right exercises that will condition you to turn all this new ‘information’ into a SKILL – something that stays with you and that you can summon on command.

Learning something new doesn’t translate into lasting improved results – but creating a new SKILL does.